Plain and Simple, Fund Raising = Sales

For the uninitiated, raising funds (for any endeavor) is nothing if not an exercise in sales.  What do I mean?  Simple.  If you are a start-up looking for capital, you are essentially selling potential investors your vision for the company and that you and your team have the unique abilities and experiences to see the vision through to fruition.  So what does this mean?  It means you need to target the right customers, understand what it is they are looking for, and actually go out and sell them.  All customers these days have an inordinate abundance of choices so why should they choose what you’re selling?  I’ll post more on this topic later, but enjoy my brief thoughts here in the interim.